How To Be An Internet Marketing Champion
Thursday, November 20th, 2008
How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you’ve had a little success. But do you really want your own business operating 24 hours a day making money for you?
If you don’t then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now.
We all know that many people have created successful internet businesses with little or no money. I guarantee you that all of these folks started out with positive attitudes and their minds focused on winning.
So what makes the attitude of a champion work online? It’s simple. There are a few things that you should be doing to market like an Internet Marketing Champion:
1. You have to LOOK for what’s missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You will be much more successful by selling products that are interesting to you.
Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need. Do you see people spending more money on sodas and beer they want (that make them unhealthy) or health food that they need to be healthy? If you don’t have money to pay your bills and you really want to go to see a movie do you go to the movie or save the cash for bills you need to pay?
2. You have to do what other people don’t want to do. Obviously you and I are entrepreneurs so we already find creative ways to build our businesses. You already know about the basics: classifieds, search engine placement,submitting articles, publishing your own ezine, building your own opt-in list, etc. But are you doing all of theseextra things to build your business?
- Marketing offline
- Testing different sales letters to see what works best
- Studying copywriting masters and copying their killer ads and sales letters
- Having a Successful Internet Marketer review your site copy and layout to help you maximize sales to your traffic
- Spending 90% of your time on marketing
- Marketing at least an hour a day
- Studying direct marketing as well as internet marketing
- Going to internet marketing seminars - where the true secrets are revealed by the people making the most money
- Using e-bay to advertise your site and sell your products
- Reviewing and updating your business plan monthly
3. You have to have a full time attitude. Even if you only work on your business part time, you have to have a big vision and big goals. If you’re just doing this for some extra cash you will definitely fail. If you genuinely want to help others and provide solutions to their problems you will do well. Are you in this for the long haul (Champion)or just for a quick buck (it won’t happen my friend)?
4. You have to have a compelling reason that drives you to make money online. Why do you want a lot of money? If you just want stuff you will probably fail. To be DRIVEN you need to have to get braces for your kid. You have to need money to put your kids through college. You have to need to make more money or you’ll lose your house.
Get it? Your reason has to be something bigger than just making yourself happier or more comfortable. The bigger your reason is the higher chance of success you will have.
If your reason is too small, you’ll give up before you reach your goal.
When things are rough you can focus on your “WHY” and it will give you the power to go forward towards your success.
5. Besides the right attitude, you have to have 3 types of products: FREE products, a lead product and a backend product. Give away FREE products that are valuable for your target audience. Then offer them a lead product (less than $50). Then keep in touch with your customers and offer them a backend product (over $300). You will make most of your money on the backend product. Most people who only have one product don’t do very well.
Internet Marketing Champions know that success on the internet comes from relationships. Care about what you’re doing and the people who are your clients. Be a problem solver.
If you’re commited to making tons of money on the internet, you have fun and you focus on your business with a positive solution-based attitude, you’re an Internet Marketing Champion in the making. Keep your focus, do what you have to do and your business will grow and grow and grow. Or forget about all this and go start an ant farm.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: “Million Dollar Emails”,”How To Start Your Own Traffic Virus” & “The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…” mailto:webmaster87-5956@autocontactor.com
www.NetMarketingMastery.com
Tags: internet marketing, internet marketing service, internet marketing strategy, successThat Little Bit Of Extra
Monday, November 3rd, 2008
The “little bit extra” is a very powerful concept to put into practice today in every aspect of your life. The difference between being ordinary and being extraordinary is that little bit EXTRA. The little bit extra is what separates average performers from CHAMPIONS!
In a sales process, the little bit extra is that one extra follow-up call, that extra sincere thank-you or the extra little bit of energy that you put into the presentation of your business. This will separate you from your competition. You can either go through the motions of your business or you can give that little bit extra in order to cement yourself in the mind of your potential customer. We all can relate to purchasing a product/service from someone who just gave you a little bit extra attention than their competitor did and THAT is the reason we bought from THEM!
When I personally coach someone, one of my key strategies is to move them to become champions in their field. One of the easiest ways is to show them the value of what a little extra eye contact with their prospects or customers brings. You need to look your prospect or customer directly in their eyes when you are presenting your business! This drives into them your confidence and conviction about what you and your product/service have to offer them. When I coach people, I tell them that the eye contact strategy alone will take them two steps ahead of their competition.
Remember, people will feed off your confidence from the look in your eyes. As you progress in your journey towards fulfilling your WHY, you need to constantly give that little extra! The true sign of a champion-to-be is just when it seems impossible for him/her to give that extra push; they dig deep down and give that little bit extra to fulfill their WHY! When I speak to groups, I train them to have the mindset of always giving a little bit more than their competitor. Over the long run, it will pay off big! A small improvement over a long period of time will produce outstanding results.
Now that you know the benefit of giving that little bit of extra effort, you need to ask yourself a question…”What can I do today and every day with a little more effort to move me to the champion level in my field?” You need to realize someone will be the champion in your chosen endeavor. Let me ask you a question, “Why not you?”
See you at the top!
Find your WHY and Fly!
As a young child, John Di Lemme was clinically diagnosed as a
stutterer and told that he would never speak fluently. Today, John
has achieved great success as an international motivational speaker,
accomplished author and multi-million dollar entrepreneur. John shocks
millions globally by exposing the truth about how to achieve
monumental life success despite the labels that society has placed
on you. Through his award winning live seminars, power-packed
training programs, live tele-classes, and weekly ezine, John Di
Lemme has made success a reality for thousands worldwide.
visit http://www.FindYourWhy.com and discover how you can
finally create monumental success in your life today and achieve
all your goals, dreams and desires.
From Disgruntled to Champion - How to Turn an Unhappy Client Into Your Best Customer
Saturday, October 25th, 2008It’s a salesperson’s worst nightmare- the phone call that comes in from a disgruntled customer. Not only does it create extra work for you, but it cuts into your valuable selling time. But believe it or not, this is actually a tremendous sales opportunity and a chance for you to become a hero. Here’s how to make this situation work for you:
Empathize With the Client
Though it may be difficult to keep a tight lip, just listen and let your customer vent. Listening allows you to determine what the customer is really angry about. Is it the actual problem that is causing his rage or is it how your customer looks to his superiors? Determine what the customer is really asking for and figure out how to deliver the solution. If higher level management needs to be addressed, this creates an opportunity for you to set up a meeting and establish a relationship. If your customer’s business is being impacted, then you need to take quick action to find a resolution.
Establish a Plan of Action
Escalate the issue within your company and make sure it gets into the right hands within your customer service organization. Explain the urgency of the situation and request that the parties involved give you updates along the way. Schedule meeting times or conference calls throughout the day to give them specific deadlines and keep things moving. If you don’t receive the expected updates, call them and push for resolution. Not only does this keep the pressure on, but it allows you to be the liaison for the customer. Be sure to update your customer on the progress at every step of the way.
Move up the Food Chain
Set up a meeting with your customer contact and his superiors. Bring in your own management and use this opportunity to show everyone involved how you are going to take action. Outline the plan for resolution and commit to updating everyone involved as your progress toward resolution- then be sure to follow up and meet your promises.
A meeting like this lets you meet executives and work your way up the organization chart, laying the foundation for future opportunities. Though you are meeting under unfortunate circumstances, once the problem is resolved, you will be remembered for your quick action and excellent customer service.
Offer a Concession
Since you don’t want to offer refunds or credits, and even if your customer doesn’t expect one, it’s a good idea to make a peace offering. Once the problem is resolved, offer your customer a free trial of another product. The trial will not only make them happy, but could lead to a future sale.
You could also coordinate a dinner or trip to a ballgame to thank your new executive contacts for their patience and time. Does your company have a user’s group meeting, trade show or annual conference coming up? Offer up some free passes. Attendance at events like these almost always leads to a sale. Whatever you do, don’t just hand them a gift certificate or gift. Be sure to offer a networking event or something that leads to a future sale.
Another way to wrap up and put a problem to bed is to set a meeting with your new executive contacts. Does your company have an executive briefing center? Offer to coordinate an afternoon event and show the executives your entire product line, introduce them to your company’s executives and learn more about your company’s vision. If your company doesn’t offer this kind of service, create your own. Bring an executive briefing to them by scheduling executives from your company to speak and present your full product line. Order a catered lunch, hand out gifts with your company logo and impress the attendees with your professionalism.
Unfortunately many clients have low expectations of sales people. But you can make this work to your advantage by exceeding their expectations, providing excellent customer service and showing them that you follow through on your commitments. It’s the best way to build trust and lasting relationship and before you know it, your most disgruntled customer could become your best source of income.
Stephanie Chandler is the author of “The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!” and the founder of http://www.BusinessInfoGuide.com, a directory of free resources for entrepreneurs. Sign up for the BusinessInfoGuide newsletter to receive hot resources and tips every month.
Tags: Sales, sell, success